dé-jà-vu

A short fashion film of the Jun Ashida Spring Summer 2018 Collection, the second in the series, directed by Masashi Muto on location in California, utilizing drone-carried LED lighting to create futuristic Hollywood movie-scale scenes. Contemporary art-like Los Angeles architecture under pristine pure blue skies, sunset at beautiful Hermosa Beach, and the most magnificent super-moon of 2017, all leading to a dramatic finale.

 Masashi Muto

Tokyo-based Masashi Muto began his career by designing catwalk visuals for world renowned fashion designers Issey Miyake and Comme des Garcons. Since then, he has cemented his reputation as an innovative director with a flair for exquisitely crisp photography and beautiful imagery. Helming videos for such artists as Death in Vegas, Kelly Rowland, Frou Frou, and Shiny Toy Guns, this versatile filmmaker has also shot many commercial spots for a wide range of A-list clients. His body of work has garnered several accolades at prestigious award shows including MTV's Video Music Awards, and has been showcased at international festivals including Rotterdam, Resfest, and Edinburgh Film Festival.